Feb 11
15
When it comes to working on an internet marketing project, are you the strong solo player or do you work well interacting with other internet marketing professionals? Most of us in online marketing feel very strongly that our ‘branch’ of the industry – SEO, PPC, etc. – is the most important part of the process and often believe we each have enough knowledge of the other areas to judge how it should all be integrated ourselves; but throw in a graphic designer, in-house marketing staff, translators, then even more specialists and who decides how the project is run?